Sunday, April 22, 2007

Work it out

During a drink with my fren last nite, we talk about money and how much is enough. He told me about his fren who plans to bring along his wife to USA to work as squatters. the reason, both of them are waiters, having two kids and their income is not sufficient to makes them see a bright future for the family.
The kids are aged at few months old and 2, their plan is that they would go USA to work for another 4 years. And when they returned, they would somehow like save more than RM200k to start some small business, and the gap of relationship with the child would not be significant.
First, i was thinking the child may developed some insecurity and lack of love, since i just attended a workshop thats mentions the first 7 years of childhood will programme a lot of beliefs into one life. on the other hand, i have a great respect for this young couple, they are working togather to build up their family for a brighter future rather than fussing. Ain't that a important attitude to bond a family togather? its not about you or me, its about us.

Monday, April 02, 2007

i feel anger arising

its not a good start for morning, most of the time, i am either busy with work, of just relaxing myself. but now, some anger arises. if i have a gun, i might put a bullet over the person responsible for below two clipping.

First one: about an Iraqi girl named Sabrine. read the full story here

Second one: its on every major news, the Iran capture 15 British crew and put them on TV. but in this case, its not the same as in Afghanistan where they are being prosecuted. they are being treated nicely, and on TV, explained why the heck they are being captured, but also state that they are being well treated.

The Iran gov is making this a peaceful resolution, their law is being carried out, in a humanity and reasonable way. but on the other end, B&B(bush and blair) are making one heck of a noise, saying how wrong the Iranian are, and demanded a immediate release, without an apology. read the full story here


okay, anyhow i won't pull the trigger, i am buddha followers. Any chances spreading dharma to both B&B?

Sunday, April 01, 2007

passion driven

Can I establish a creative team that identify what are the products or services we are passionate about, and after found out how to make it work, then only go out to get those accounts.

this is the common way in advertising:

  1. pitching account secured
  2. get creative brief
  3. start selling to client
  4. get approved (here involves changes, sometimes a lot of time)
  5. roll out

here's what i think of:
  1. what's the product/services i like to work on
  2. is there a idea and strong belief in making it work
  3. if yes, write it down then go to pitch the client
  4. work in a way to have a trustworthy relationship, so the client believe the work produce to avoid all unnecessary changes. and make life easy for all.

During my freelancing work, the account director would take the work to get clients' approval, and a lot of time, when the comment comes back on designs, art direction or whatsoever, i dont feel good about it:
first, is the comment base on research? or just personal opinion?
if its base on personal opinion, does that means their art sense is stronger than trained designers or art directors?
If you take a single piece of work to anyone, comments is always there, but which are the comments to be value? i think its base on logic and trust.
Just like one don't walk into Giorgio Armani and request for a different cut on the outfit, first they won't do it for you, secondly, you accept and buy their sense. of course, there are variety of brands for you to pick. But basically, they won't change it for you.

i would like to work this out and get things to run more productive.