Read an interesting story in a book by Dee Hock, founder @ CEO of VISA.
During his days with one of the banks. All the employee doesn'y carry any official title, but they are free to choose: LORD, DUKE, YOUR HIGHNESS, SIR .... the only condition is that if you choose one, you need to carry it wherever you go. so it ends up no one wants one.
And some new employees asked,"How is everyone going to know what I do if I don't have a title?"
Dee Hock, " If what you do is not obvious to everyone, there must be something wrong "
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